Digital Marketing Assistants are a part of the marketing department and are responsible for providing the team with support in online marketing campaigns, website maintenance, social media and the smooth running of events across the organisation.
Day-to-day activities / duties and responsibilities
Managing and developing the company’s website with inspiring content
Updating the company’s blog with interesting blog posts
Implementing Search Engine Optimisation (SEO) to improve the website’s ranking in the search engines such as Google and Bing
Building relationships through social media such as Twitter and Facebook
Creating and running social media competitions
Assisting with the design and development of the company’s website
Dealing with customer queries through the website and social media channels
Monitor the website’s traffic and conversion rates on a daily basis
Reporting, analysing and interpreting statistical web data using Google Analytics
Producing leaflets, flyers, logos and other digital content
Carrying out effective market research for possible opportunities
Researching products and conducting competitive analysis
Assisting with the production of marketing reports
Assisting with the organisation of conferences, meetings and exhibitions
Formulating advanced marketing strategies to increase customer awareness
Carrying out general administrative duties such as filing and answering calls
Workplace and working hours
You will be located in the Marketing Department and be a key member of the marketing team. The standard working hours are 9am to 5pm, Monday to Friday.
You must also be required to work during some holidays for any possible events and training or to travel for meetings, events and exhibitions depending on the company and its location.
Salary
The starting salary for a Digital Marketing Assistant as an entry-level position ranges from £15,000 to £18,000 per annum. Those with additional work experience and qualifications may earn up to £21.000 before their progression into more senior positions.
Figures are intended as a guideline only.
Qualifications and entry requirements
Qualifications required may differ according to the organisation.
Ideally you should have at least one of the following:
A degree in a Business-related subject;
BTEC Level 3 Diploma in Business and IT or equivalent;
Apprenticeship in Digital Marketing;
Suitable experience in the field of Marketing or Design.
Alternatively; good results in GCSEs and A-Levels may also be considered.
Skills and personal attributes
Excellent communication skills as you will be required to interact with customers face-to-face as well as on the phone
Excellent quality of written English as writing is a key aspect of your role as you will be writing content for the company’s website, social media, blogs etc.
This field of work is very fast-paced and it’s vital that have exceptional time management skills to meet deadlines
Effective team working skills is required of you as you will constantly be a part of a team in which you will be in contact with internal and external stakeholders
Professional capability, so you must be able to work in an office environment
Innovative, enthusiastic and keep up with marketing trends
Have knowledge of Photoshop, InDesign, Dot Mailer, Illustrator and basic technical knowledge of similar computer programs
Job likes and benefits
Provides you with an opportunity to be creative and put your ideas into practice through designing [logos, flyers, posters, etc] and updating the website which will be viewed by thousands of people around the world;
Gaining valuable experience within the marketing sector with an opportunity to progress into more senior roles such as becoming a Marketing Executive;
An opportunity to do something different and interesting as you will not often be repeating the same tasks due to the range of duties and exciting events/projects that you will be involved in;
Making use of your knowledge and expertise such as data analysis if this is what you are particularly good at and being a great asset to the organisation.
Job challenges and disadvantages
As with any other job, this job also comes with a number of challenges, including:
You must work under pressure to meet deadlines and manage workload;
You are required to have basic technical knowledge and good IT skills as you will be required to use software such as Photoshop or Adobe Illustrator. These programs are regularly updated and further training may be required;
You may feel sometimes that your job is becoming repetitive due to carrying out admin tasks with more senior members of the team working on more “exciting” projects. This, however, is to be expected with any entry-level position.
Opportunity, career prospects and job progression
It is now understood that social media has a huge impact on an organization’s performance and the digital aspect of marketing is essential for a constant flow of sales and revenues.
Acquiring this role allows you to progress in a field that has become of great importance in which you are able to move from an Assistant to an Officer, to Executive in due time.
The skills and knowledge gained from this role also allow you to progress onto many other roles within the marketing, business, design or media field.
More information
The Chartered Institute of Marketing (CIM) www.cim.co.uk
Written by Sobhan Mohmand Sobhan is a qualified Careers Advisor and Professional CV Writer with over 10 years of experience in helping job seekers get a job. He is a Member of the Careers Development Institute (CDI) and is listed on the official UK Register of Career Development Professionals. He holds a Level 6 Diploma in Career Guidance and Development (QCF).
Communication Skills Ability to communicate with clients and customers
Writing Skills Produce written material that is clear and understandable to be published on the website, blog and social media channels
Computing Skills Confidence with technology and the ability to use Photoshop and Adobe Illustrator to produce digital materials [logos, flyers and posters]
Analytical Skills Ability to analyse, evaluate and interpret data and information and making sense of web traffic reports [Google Analytics]
Attention to Detail Paying attention to every aspect of the task or project
Creativity Ability to “think outside the box” and come up with novel solutions
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