Sobhan Mohmand, Career Expert 24 Oct 2019
Digital Marketing Assistants are a part of the marketing department and are responsible for providing the team with support in online marketing campaigns, website maintenance, social media and the smooth running of events across the organisation.
Day-to-day activities / duties and responsibilities
- Managing and developing the company’s website with inspiring content
- Updating the company’s blog with interesting blog posts
- Implementing Search Engine Optimisation (SEO) to improve the website’s ranking in the search engines such as Google and Bing
- Building relationships through social media such as Twitter and Facebook
- Creating and running social media competitions
- Assisting with the design and development of the company’s website
- Dealing with customer queries through the website and social media channels
- Monitor the website’s traffic and conversion rates on a daily basis
- Reporting, analysing and interpreting statistical web data using Google Analytics
- Producing leaflets, flyers, logos and other digital content
- Carrying out effective market research for possible opportunities
- Researching products and conducting competitive analysis
- Assisting with the production of marketing reports
- Assisting with the organisation of conferences, meetings and exhibitions
- Formulating advanced marketing strategies to increase customer awareness
- Carrying out general administrative duties such as filing and answering calls
Workplace and working hours
You will be located in the Marketing Department and be a key member of the marketing team. The standard working hours are 9am to 5pm, Monday to Friday.
You must also be required to work during some holidays for any possible events and training or to travel for meetings, events and exhibitions depending on the company and its location.
The starting salary for a Digital Marketing Assistant as an entry-level position ranges from £15,000 to £18,000 per annum. Those with additional work experience and qualifications may earn up to £21.000 before their progression into more senior positions.
Figures are intended as a guideline only.
Qualifications and entry requirements
Qualifications required may differ according to the organisation.
Ideally you should have at least one of the following:
- A degree in a Business-related subject;
- BTEC Level 3 Diploma in Business and IT or equivalent;
- Apprenticeship in Digital Marketing;
- Suitable experience in the field of Marketing or Design.
Alternatively; good results in GCSEs and A-Levels may also be considered.
Skills and personal attributes
- Excellent communication skills as you will be required to interact with customers face-to-face as well as on the phone
- Excellent quality of written English as writing is a key aspect of your role as you will be writing content for the company’s website, social media, blogs etc.
- This field of work is very fast-paced and it’s vital that have exceptional time management skills to meet deadlines
- Effective team working skills is required of you as you will constantly be a part of a team in which you will be in contact with internal and external stakeholders
- Professional capability, so you must be able to work in an office environment
- Innovative, enthusiastic and keep up with marketing trends
- Have knowledge of Photoshop, InDesign, Dot Mailer, Illustrator and basic technical knowledge of similar computer programs
Job likes and benefits
- Provides you with an opportunity to be creative and put your ideas into practice through designing [logos, flyers, posters, etc] and updating the website which will be viewed by thousands of people around the world;
- Gaining valuable experience within the marketing sector with an opportunity to progress into more senior roles such as becoming a Marketing Executive;
- An opportunity to do something different and interesting as you will not often be repeating the same tasks due to the range of duties and exciting events/projects that you will be involved in;
- Making use of your knowledge and expertise such as data analysis if this is what you are particularly good at and being a great asset to the organisation.
Job challenges and disadvantages
As with any other job, this job also comes with a number of challenges, including:
- You must work under pressure to meet deadlines and manage workload;
- You are required to have basic technical knowledge and good IT skills as you will be required to use software such as Photoshop or Adobe Illustrator. These programs are regularly updated and further training may be required;
- You may feel sometimes that your job is becoming repetitive due to carrying out admin tasks with more senior members of the team working on more “exciting” projects. This, however, is to be expected with any entry-level position.
Opportunity, career prospects and job progression
It is now understood that social media has a huge impact on an organization’s performance and the digital aspect of marketing is essential for a constant flow of sales and revenues.
Acquiring this role allows you to progress in a field that has become of great importance in which you are able to move from an Assistant to an Officer, to Executive in due time.
The skills and knowledge gained from this role also allow you to progress onto many other roles within the marketing, business, design or media field.
The Chartered Institute of Marketing (CIM)