Beware of Using a Company’s Logo on your CV - CV Plaza

Is it okay to use a logo or picture on your CV?

Not displaying a company logo on a CV

A common question that we are asked from time to time is; ‘Can I use pictures and logos on my CV?’ The short and long answer to that question is: no.

Although there is no such thing as a Curriculum Vitae rulebook where every single thing is listed down in categories of what is and isn’t acceptable, we do have standard guidelines and practises for acceptable and conventional CVs.

“But… Why?” I hear you ask. Glad you asked.

The reasons are as followed:

1. Legality

The general rule of thumb is not to assume that you are permitted to use another company’s brand or logo without their explicit consent. Logos are protected by intellectual property (IP) and trademark laws. You may infringe upon the IP of the company by using their logo – without their permission – to promote yourself.

Intellectual property experts Warren & Odom state: “Third parties are advised not to use another’s logo for any purpose, except as specifically provided by license, signed agreement, or other written permission with a specific company or person.”

Furthermore, many organisations have their own Logo Usage Terms and Conditions where they explicitly outline in which cases their logo may – or may not – be used. For instance, Microsoft’s Logo Guidelines states: “As a general rule, third parties may not use the Microsoft® logo (‘logo’).”

2. Presentation

Living in the digital age, it is common practice among many firms to fax, scan, photocopy, digitally store and reprint applicants’ CVs. Needless to say, colourful images, pictures and symbols that looked impressive and striking at the start of the process may look absolutely awful when photocopied or reprinted.

Other presentational considerations:

  • Logos (usually) makes the CV look less professional (read: tacky)
  • The CV will look cluttered and difficult to follow/read
  • It will take up valuable space (which can be utilised for something more useful)
  • Some recruiters may perceive the usage of images as puffery

Although there is no legal case against bad presentation, it is certainly worthwhile to carefully consider all the potential negative impacts it could have on your CV and your chances of being invited to an interview and ultimately securing a job… just something to think about.

3. Perception amongst Recruiters

The golden-rule for a successful CV is that is should look professional and not stand out for the wrong reasons. You do not want to stand out from the crowd with a sign over your head stating ‘I am a loner!’

Employers and recruiters – who are, ultimately, the people you are trying to impress and your sole target audience – are used to conventional CVs; and conventional CVs do not contain anything else besides plain text. In their view, images and logos are things that can be presented in portfolios or during the interview stage.

It is therefore not surprising to find out that the majority of recruiters in non-creative, media or fashion sectors tend to dislike (to put it gently) non-conventional aspects of a CV.

Conclusion

All the evidence indicates against using company brands on a CV.

Besides going against the mainstream conventions of CVs there is also, crucially, the risk of it being a direct infringement of Intellectual Property rights if the logo is used without the company’s approval. What impression will this give to the potential employer about you and your respect for IP rights?

Furthermore, it is a widely accepted fact that employers tend to prefer to see simple-to-scan, well-presented conventional CVs as opposed to something that goes directly against the mainstream practices of CV presentations.