Digital Marketing Assistant CV Example (+ Guide) - CV Plaza

Digital Marketing Assistant CV Example (+ Guide)

author Sobhan Mohmand, Career Expert         date 16 Jan 2024

This easy-to-follow guide has been created to give you all the necessary information, examples and tips to help you write your perfect digital marketing assistant CV and secure more job interviews. Let’s get started!

Table of contents

CV example

Zak Butler

61 Marlborough Crescent
Mob: 079 6608 2968       Email: [email protected]

Personal profile

I am a high confident, motivated, articulate and tech-savvy Graduate with over two years experience in Digital Marketing and Online Communications. I consistently strive to work to the best of my ability and deliver professional standards at all times and in all circumstances. My key strengths are; communications (both oral and written), social media and the ability to relate to customers in a digital environment.

  • 1st class Hons degree in BSc Marketing from Kingston University
  • Achieved three A-Levels at grade B
  • Student Ambassador (2 Open Days), Upper Lane College

2009 – 2012BSc (Hons) MarketingKingston UniversityGrade achieved: [1:1]

Relevant Modules:

  • International Retailing
  • Communications and Media Management
  • Marketing in a Digital Environment
  • Strategic Business Strategies and Intelligence

2007 – 2009
Results: English: B Maths: B Business: B
A LevelsUpper Lane College

Work experience and employment
Feb 2013 – PresentDigital Marketing Assistant         University of Surrey

Main duties performed:

  • Collate, proofread, publish and update entries on the University website/intranet;
  • Data entry of student/staff profiles, expenditure, resources and website analytics;
  • Provide administrative support to sub-groups within the School of Engineering;
  • Produce documentation for new members of staff and work experience students;
  • Liaise with relevant academics, in particular, programme directors, to create and/or update the materials for the forthcoming UG and PG prospectuses;
  • Work closely with senior academics to prepare marketing materials, e.g. leaflets, brochures and booklets, to promote the University to external stakeholders;
  • Promote the University to external stakeholders on events, open days;
  • Liaise with relevant students and staff to create digital profiles on the website;
  • Liaise with external suppliers to get materials ready, printed and delivered.

Nov 2012 – Feb 2013Web Assistant         AKC Accountants

Main duties performed:

  • Being solely responsible for the content management of the company’s website
  • Market research on competitors and drawing up marketing strategies
  • Interpret and present Google Analytics data and reports
  • Submit stories to major search engines for indexing
  • Monitor website’s traffic and conversion rates on a daily basis

Jul 2012 – Nov 2012Online Marketing Assistant       Olympus 1&1 Ltd.

Main duties performed:

  • Create, edit and update website entries and pages
  • Responsible for the company’s social media accounts (Facebook and Twitter)
  • Making small tweaks to the design and structure of the website
  • General Administrative duties such as answering phones and filing


  • Fast Track Digital Marketing course (two days)
  • ECDL (European Computer Driving Licence)

Skills and competencies
  • Skilled in the use and utilisation of various Content Management Systems (CMS) such as WordPress, Joomla! and Drupal.
  • Specialist in Search Engine Optimisation (SEO) and Google Analytics
  • Excellent communication and interpersonal skills
  • Excellent copywriting and proofreading skills
  • Social Media (Facebook, Twitter, LinkedIn, etc.)


I enjoy socialising with friends and family, watching TV (BBC Click, The Gadget Show, documentaries), reading self-improvement books, and computing.


Mr Oliver Connolly
Digital Marketing Manager, University of Surrey
Address: 19 Batley Road, Middleton, SY8 5FR
Tel: 0223 2759 5740
Email: [email protected]
Mr Thomas Richards
Director, AKC Accountants
Address: 4 London Road, Sandwell, SP3 6LH
Tel: 0580 5757 4195
Email: [email protected]




What makes this CV effective?

  • Clear and Concise Formatting: The CV is well-structured with clear headings and bullet points, making it easy to skim and extract key information.
  • Relevant Content: The candidate has focused on including relevant information related to their career goals, skills, and experiences, ensuring every detail adds value to their application.
  • Tailored to the Job: It’s evident that the candidate has customised their CV for the specific job they are applying for. They have emphasised skills and experiences that directly align with the position’s requirements.

Download CV template

CV template

How to structure and format your CV

  • Use a standard CV format and structure: You should always stick to a standard CV structure which is familiar to employers. Unconventional CV formats tend to catch employers off guard and make it harder for them to find the important information that they are looking for. Check out this good CV example with a proven track record of securing job interviews for candidates.
  • Use a suitable CV font: There are literally hundreds of different fonts to choose from so which one should you use for your CV? While there is no consensus on the best CV font, the following are all excellent options to choose from: Helvetica, Verdana, Ariel, Times New Roman, Georgia and Calibri. One thing is certain, though, don’t ever use a handwriting font for your CV! It doesn’t look professional and it’s notoriously hard to read.
  • Avoid using long, chunky paragraphs: Surveys have shown that employers tend to scan CVs rather than read them in great detail. You can improve the scannability and legibility of your CV by using short sentences, subheadings and bullet points instead of long paragraphs.
  • Experiment with the margins and spacing of your document: Are you running out of space on your CV? One trick to free up some space is to adjust the spacing and margins of your Word document. Type in your search engine, “change margins in Word” for guides on how to do this.
  • Make appropriate use of colour and design features: As a digital marketing professional, a big part of your job will involve working with multimedia (text, images, videos and audio) to promote your organisation’s products or services. A good way to indirectly demonstrate your design, attention to detail and presentation skills is to have a modern, professional CV that stands out from the crowd. Be careful not to overdo it, though!

How to write a digital marketing assistant CV (step-by-step guide)

Personal details

The first of your CV contains your personal and contact details such as your name, address, telephone number and email address. You may also include a link to your LinkedIn profile or personal portfolio if you have one. Don’t include irrelevant personal details, such as your date of birth, age or gender, on your CV.

  • Scott Ross
  • 162 Northampton Road, London, L32 4WN
  • Mob: 07978396639       Email: [email protected]

Personal profile

Next, you need to write a compelling and concise personal profile statement, also known as a CV summary.

Your personal profile should outline your personal characteristics, experience, skills and abilities to convince the employer that you are a suitable candidate for the job.

Guidelines for writing an effective profile:

  1. Keep it short and concise (no more than 4-5 sentences)
  2. Use facts, figures and examples to back up your statements
  3. Tailor it to the needs of the job

Personal profile example:

I am a technical-minded and methodical digital marketing assistant with more than two years of experience in digital marketing. I have experience with developing, managing and maintaining business websites, blogs and social media channels. My expertise includes search engine optimisation (SEO), email marketing, pay-per-click campaigns, creating advertisement banners and composing and posting online content. In my current job, I increased the organisation’s website traffic by more than 40% by planning and implementing various SEO techniques.


This section should contain a list of your key achievements and accomplishments that demonstrate that you are a high achiever with a strong drive and motivation to succeed.

You can mention examples from your studies, work or life in general.

Examples of achievements include:

  • Good grades
  • Awards worn
  • Pay rises and promotions
  • Relevant work experience
  • Leadership positions
  • Participated in charity events

For a complete list of CV achievements, click here.

  • 2 years of relevant work experience in the industry
  • Graduated with a 2:1 degree in BA (Hons) Digital Marketing & Social Media
  • Elected as a class representative at the university

Employment and work experience

The employment section contains details about your previous jobs and work experience. Employers highly value relevant work experience so you should spend some time perfecting this section.

The types of jobs you can include here:

  • Full-time and part-time jobs
  • Paid and unpaid jobs
  • Volunteering
  • Professional placements and internships

For each entry, you should clearly state your job title, start and end dates, the employer’s name and your key responsibilities, duties or achievements.

April 2020 – PresentWeb marketing assistant         Vault Systems Ltd.

Main duties and responsibilities performed:

  • Performing search engine optimisation (SEO) to increase the website’s organic traffic from the search engines such as Google, Bing and Yahoo.
  • Planning and conducting online advertisement campaigns (including PPC)
  • Monitoring and maintaining the organisation’s website, blog and social media channels
  • Researching and producing engaging content for the website and social media
  • Using text, sound and video to produce promotional adverts and banners
  • Analysing the performance of marketing campaigns
  • Using Semrush, Ahrefs and Google Search Console to monitor the website’s ranking performance in the search engine results pages (SERPs)
  • Performing a full site audit to identify technical or performance issues
  • Assisting with the day-to-day running of the marketing department and supporting the digital marketing manager with sales and marketing activities/events

Digital marketing duties to add to your CV

  • Copywriting – write and manage web/social media content.
  • Improve the organisation’s online presence.
  • Search Engine Optimisation (SEO).
  • Monitor website traffic with Google Analytics.
  • Assist with website development projects.
  • Graphic design – produce text, images and videos using Adobe Photoshop, InDesign and Illustrator.
  • Conduct market research activities, including competitive analysis.
  • Provide weekly and monthly data reports on marketing campaigns.
  • Database/CRM Management.
  • Email marketing.
  • Keep up to date on digital marketing trends.


The education section contains details of your formal education, enabling employers to assess whether you are qualified for the job or not.

What you can include in this section:

  • Postgraduate degree (MA, MSc, etc.)
  • Undergraduate degree (BA, BSc, BEd, BEng, LLB etc.)
  • Foundation degree
  • Higher National Diploma (HND)
  • National Vocational Qualification (NVQ)
  • A-Levels
  • BTECs
  • School-level qualifications such as GCSEs or equivalent

Each entry in this should contain the following details:

  • Name of the course or qualification
  • Name of the educational institution
  • Start and end dates
  • Key modules, units or subjects studied
  • Grade achieved

2017-2020BA MarketingBirmingham City UniversityGrade achieved: 2:1

Relevant Modules:

  • Principles of Marketing
  • Contemporary Advertising
  • Creative Concepts and Design
  • Content Marketing
  • Data, Insights and Analytics
  • PR Planning and Reputation Management

2015 – 2017
Results: IT (B), English (B) and Maths (C).
A LevelsWest Birmingham College


The qualifications section, sometimes combined with the education section (above), contains details of any additional professional training qualifications that you possess such as additional IT or marketing qualifications.

  • Digital Marketing Certification Course – HubSpot Academy
  • Search Engine Optimisation (SEO) training courses – CIM


The skills section contains a brief overview of your key skills, competencies and abilities.


  • Only mention skills that are valued by employers and relevant to the job. To find out which skills are relevant for the job, look at the personal specification of the job and you will find a list of key competencies that are required for the job.
  • Give examples of when and where you used these skills.

  • Copywriting: Research, plan and write compelling content for the web.
  • Search Engine Optimization (SEO): Increasing organic traffic to the website.
  • CMS: Shopify, WooCommerce, Squarespace and WordPress.
  • Social Media Marketing: Facebook, Twitter and Instagram.
  • Graphic design: Adobe Photoshop and Illustrator.
  • E-commerce and B2B marketing.
  • Excellent customer service.

Hobbies and interests (optional)

The hobbies and interests section, as its name suggests, contains some of your hobbies and interests that are relevant to the job and add value to your application.

For example, “managing a personal blog/website” is an excellent hobby to put in your marketing CV because it demonstrates to the employer that you are a technical-minded individual who is capable of managing and growing a website.

In my free time, I enjoy spending time with my family and maintaining my personal technology blog. I also enjoy watching educational videos on YouTube to keep up-to-date with the latest developments in my industry.


The last part of your CV is called the references section.

Here you need to list the details of your two references, people who know you well and can vouch for your skills, abilities and character to the employer.

One of your references must be your previous employer.

The other one can be your former teacher, tutor, coach, manager, etc.

Mr Kenneth Arnold
Digital Marketing Manager, 360 Marketing
Address: 9 Summerfield Rd., Leeds, LE3 9DN
Tel: 07663572039
Email: [email protected]
Mr William McDonald
Lecturer, University of Warwick
Address: 63 Urban St., Coventry, CV3 4PA
Tel: 078743562998
Email: [email protected]

Note: If you do not wish to disclose your references on your CV, you can simply write, “References are available upon request.”

Tips to make your CV more effective

  • Show your passion for digital marketing: The job of a digital marketing assistant is semi-technical and requires some level of expertise and know-how. You should demonstrate your passion for technology, multimedia (text, audio, images, animations and video), online marketing and social media on your CV and give real-life examples of your experiences in these fields.
  • Use the same terminology and phrases as the job advert: Tailor your CV to the needs of the employer and the job. An effective way to demonstrate that you are the ideal candidate for the role is to use the same key phrases and terms that are used in the job advertisement. For example, if the advert mentions search engine optimisation (SEO) and pay-per-click (PPC) campaigns, then you should use the same key phrases instead of generic statements such as “increasing website traffic” or “performing marketing campaigns”, respectively.
  • Send a cover letter with your job application: A cover letter is a one-page letter that accompanies your CV. It informs the employer about the reason for your application and why you are the best candidate for the role. Surveys have shown that only one in four candidates (25%) include a letter with their job application, so if you want to have an edge over the competition you should certainly send a tailored cover letter with your job application.
  • Check your CV for spelling and grammar mistakes: Always double-check your CV for any spelling or grammar mistakes because any mistake, no matter how small, could cost you the job. Spelling and grammar mistakes usually indicate a lack of attention to detail to employers. Remember, you will be put in charge of managing and updating their organisation’s official website and social media channels once you’re hired for this role. The last things employers would want to see on your CV are spelling and grammar mistakes! Ideally, you should let a family member, friend or careers advisor proofread your CV.

Written by Sobhan Mohmand
Sobhan is a qualified Careers Advisor and Professional CV Writer with over 10 years of experience in helping job seekers get a job. He is a Member of the Careers Development Institute (CDI) and is listed on the official UK Register of Career Development Professionals. He holds a Level 6 Diploma in Career Guidance and Development (QCF).


    £16.000 – £24.000
    Relevant Work Experience
    37+ hours per week


  • Communication Skills
    Excellent communication skills to liaise with internal  teams, marketing suppliers and customers
  • Writing Skills
    Producing articles and other written materials that are clear and understandable
  • Computing Skills
    Having excellent knowledge of computers, Microsoft Office and Content Management Systems
  • Design Skills
    Producing excellent designs for marketing purposes; flyers, posters, leaflets, etc.
  • Teamwork
    Working with people with diverse skill sets and different backgrounds
  • Time Management
    Managing one’s time to prioritise critical tasks before anything else

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