This easy-to-follow guide has been created to give you all the necessary information, examples and tips to help you write your perfect digital marketing assistant CV and secure more job interviews. Let’s get started!
I am a high confident, motivated, articulate and tech-savvy Graduate with over two years experience in Digital Marketing and Online Communications. I consistently strive to work to the best of my ability and deliver professional standards at all times and in all circumstances. My key strengths are; communications (both oral and written), social media and the ability to relate to customers in a digital environment.
Achievements
1st class Hons degree in BSc Marketing from Kingston University
Achieved three A-Levels at grade B
Student Ambassador (2 Open Days), Upper Lane College
Education
2009 – 2012
BSc (Hons) Marketing
Kingston University
Grade achieved: [1:1]
Relevant Modules:
International Retailing
Communications and Media Management
Marketing in a Digital Environment
Strategic Business Strategies and Intelligence
2007 – 2009 Results: English: B Maths: B Business: B
A Levels
Upper Lane College
Work experience and employment
Feb 2013 – Present
Digital Marketing Assistant University of Surrey
Main duties performed:
Collate, proofread, publish and update entries on the University website/intranet;
Data entry of student/staff profiles, expenditure, resources and website analytics;
Provide administrative support to sub-groups within the School of Engineering;
Produce documentation for new members of staff and work experience students;
Liaise with relevant academics, in particular, programme directors, to create and/or update the materials for the forthcoming UG and PG prospectuses;
Work closely with senior academics to prepare marketing materials, e.g. leaflets, brochures and booklets, to promote the University to external stakeholders;
Promote the University to external stakeholders on events, open days;
Liaise with relevant students and staff to create digital profiles on the website;
Liaise with external suppliers to get materials ready, printed and delivered.
Nov 2012 – Feb 2013
Web Assistant AKC Accountants
Main duties performed:
Being solely responsible for the content management of the company’s website
Market research on competitors and drawing up marketing strategies
Interpret and present Google Analytics data and reports
Submit stories to major search engines for indexing
Monitor website’s traffic and conversion rates on a daily basis
Jul 2012 – Nov 2012
Online Marketing Assistant Olympus 1&1 Ltd.
Main duties performed:
Create, edit and update website entries and pages
Responsible for the company’s social media accounts (Facebook and Twitter)
Making small tweaks to the design and structure of the website
General Administrative duties such as answering phones and filing
Qualifications
Fast Track Digital Marketing course (two days)
ECDL (European Computer Driving Licence)
Skills and competencies
Skilled in the use and utilisation of various Content Management Systems (CMS) such as WordPress, Joomla! and Drupal.
Specialist in Search Engine Optimisation (SEO) and Google Analytics
Excellent communication and interpersonal skills
Excellent copywriting and proofreading skills
Social Media (Facebook, Twitter, LinkedIn, etc.)
Hobbies
I enjoy socialising with friends and family, watching TV (BBC Click, The Gadget Show, documentaries), reading self-improvement books, and computing.
References
Mr Oliver Connolly Digital Marketing Manager, University of Surrey Address: 19 Batley Road, Middleton, SY8 5FR Tel: 0223 2759 5740 Email:[email protected]
Mr Thomas Richards Director, AKC Accountants Address: 4 London Road, Sandwell, SP3 6LH Tel: 0580 5757 4195 Email:[email protected]
Preview
What makes this CV effective?
Clear and Concise Formatting: The CV is well-structured with clear headings and bullet points, making it easy to skim and extract key information.
Relevant Content: The candidate has focused on including relevant information related to their career goals, skills, and experiences, ensuring every detail adds value to their application.
Tailored to the Job: It’s evident that the candidate has customised their CV for the specific job they are applying for. They have emphasised skills and experiences that directly align with the position’s requirements.
Use a standard CV format and structure: You should always stick to a standard CV structure which is familiar to employers. Unconventional CV formats tend to catch employers off guard and make it harder for them to find the important information that they are looking for. Check out this good CV example with a proven track record of securing job interviews for candidates.
Use a suitable CV font: There are literally hundreds of different fonts to choose from so which one should you use for your CV? While there is no consensus on the best CV font, the following are all excellent options to choose from: Helvetica, Verdana, Ariel, Times New Roman, Georgia and Calibri. One thing is certain, though, don’t ever use a handwriting font for your CV! It doesn’t look professional and it’s notoriously hard to read.
Avoid using long, chunky paragraphs: Surveys have shown that employers tend to scan CVs rather than read them in great detail. You can improve the scannability and legibility of your CV by using short sentences, subheadings and bullet points instead of long paragraphs.
Experiment with the margins and spacing of your document: Are you running out of space on your CV? One trick to free up some space is to adjust the spacing and margins of your Word document. Type in your search engine, “change margins in Word” for guides on how to do this.
Make appropriate use of colour and design features: As a digital marketing professional, a big part of your job will involve working with multimedia (text, images, videos and audio) to promote your organisation’s products or services. A good way to indirectly demonstrate your design, attention to detail and presentation skills is to have a modern, professional CV that stands out from the crowd. Be careful not to overdo it, though!
The first of your CV contains your personal and contact details such as your name, address, telephone number and email address. You may also include a link to your LinkedIn profile or personal portfolio if you have one. Don’t include irrelevant personal details, such as your date of birth, age or gender, on your CV.
Next, you need to write a compelling and concise personal profile statement, also known as a CV summary.
Your personal profile should outline your personal characteristics, experience, skills and abilities to convince the employer that you are a suitable candidate for the job.
Guidelines for writing an effective profile:
Keep it short and concise (no more than 4-5 sentences)
Use facts, figures and examples to back up your statements
I am a technical-minded and methodical digital marketing assistant with more than two years of experience in digital marketing. I have experience with developing, managing and maintaining business websites, blogs and social media channels. My expertise includes search engine optimisation (SEO), email marketing, pay-per-click campaigns, creating advertisement banners and composing and posting online content. In my current job, I increased the organisation’s website traffic by more than 40% by planning and implementing various SEO techniques.
Achievements
This section should contain a list of your key achievements and accomplishments that demonstrate that you are a high achiever with a strong drive and motivation to succeed.
You can mention examples from your studies, work or life in general.
Examples of achievements include:
Good grades
Awards worn
Pay rises and promotions
Relevant work experience
Leadership positions
Participated in charity events
For a complete list of CV achievements, click here.
Example:
2 years of relevant work experience in the industry
Graduated with a 2:1 degree in BA (Hons) Digital Marketing & Social Media
Elected as a class representative at the university
Employment and work experience
The employment section contains details about your previous jobs and work experience. Employers highly value relevant work experience so you should spend some time perfecting this section.
The types of jobs you can include here:
Full-time and part-time jobs
Paid and unpaid jobs
Volunteering
Professional placements and internships
For each entry, you should clearly state your job title, start and end dates, the employer’s name and your key responsibilities, duties or achievements.
Example:
April 2020 – Present
Web marketing assistant Vault Systems Ltd.
Main duties and responsibilities performed:
Performing search engine optimisation (SEO) to increase the website’s organic traffic from the search engines such as Google, Bing and Yahoo.
Planning and conducting online advertisement campaigns (including PPC)
Monitoring and maintaining the organisation’s website, blog and social media channels
Researching and producing engaging content for the website and social media
Using text, sound and video to produce promotional adverts and banners
Analysing the performance of marketing campaigns
Using Semrush, Ahrefs and Google Search Console to monitor the website’s ranking performance in the search engine results pages (SERPs)
Performing a full site audit to identify technical or performance issues
Assisting with the day-to-day running of the marketing department and supporting the digital marketing manager with sales and marketing activities/events
School-level qualifications such as GCSEs or equivalent
Each entry in this should contain the following details:
Name of the course or qualification
Name of the educational institution
Start and end dates
Key modules, units or subjects studied
Grade achieved
Example:
2017-2020
BA Marketing
Birmingham City University
Grade achieved: 2:1
Relevant Modules:
Principles of Marketing
Contemporary Advertising
Creative Concepts and Design
Content Marketing
Data, Insights and Analytics
PR Planning and Reputation Management
2015 – 2017 Results: IT (B), English (B) and Maths (C).
A Levels
West Birmingham College
Qualifications
The qualifications section, sometimes combined with the education section (above), contains details of any additional professional training qualifications that you possess such as additional IT or marketing qualifications.
Example:
Digital Marketing Certification Course – HubSpot Academy
Search Engine Optimisation (SEO) training courses – CIM
Skills
The skills section contains a brief overview of your key skills, competencies and abilities.
Guidelines:
Only mention skills that are valued by employers and relevant to the job. To find out which skills are relevant for the job, look at the personal specification of the job and you will find a list of key competencies that are required for the job.
Give examples of when and where you used these skills.
Useful digital marketing skills to add to your CV
Copywriting: Research, plan and write compelling content for the web.
Search Engine Optimization (SEO): Increasing organic traffic to the website.
CMS: Shopify, WooCommerce, Squarespace and WordPress.
Social Media Marketing: Facebook, Twitter and Instagram.
Graphic design: Adobe Photoshop and Illustrator.
E-commerce and B2B marketing.
Excellent customer service.
Hobbies and interests (optional)
The hobbies and interests section, as its name suggests, contains some of your hobbies and interests that are relevant to the job and add value to your application.
For example, “managing a personal blog/website” is an excellent hobby to put in your marketing CV because it demonstrates to the employer that you are a technical-minded individual who is capable of managing and growing a website.
Example:
In my free time, I enjoy spending time with my family and maintaining my personal technology blog. I also enjoy watching educational videos on YouTube to keep up-to-date with the latest developments in my industry.
References
The last part of your CV is called the references section.
Here you need to list the details of your two references, people who know you well and can vouch for your skills, abilities and character to the employer.
One of your references must be your previous employer.
The other one can be your former teacher, tutor, coach, manager, etc.
Example:
Mr Kenneth Arnold Digital Marketing Manager, 360 Marketing Address: 9 Summerfield Rd., Leeds, LE3 9DN Tel: 07663572039 Email:[email protected]
Mr William McDonald Lecturer, University of Warwick Address: 63 Urban St., Coventry, CV3 4PA Tel: 078743562998 Email:[email protected]
Show your passion for digital marketing: The job of a digital marketing assistant is semi-technical and requires some level of expertise and know-how. You should demonstrate your passion for technology, multimedia (text, audio, images, animations and video), online marketing and social media on your CV and give real-life examples of your experiences in these fields.
Use the same terminology and phrases as the job advert: Tailor your CV to the needs of the employer and the job. An effective way to demonstrate that you are the ideal candidate for the role is to use the same key phrases and terms that are used in the job advertisement. For example, if the advert mentions search engine optimisation (SEO) and pay-per-click (PPC) campaigns, then you should use the same key phrases instead of generic statements such as “increasing website traffic” or “performing marketing campaigns”, respectively.
Send a cover letter with your job application: A cover letter is a one-page letter that accompanies your CV. It informs the employer about the reason for your application and why you are the best candidate for the role. Surveys have shown that only one in four candidates (25%) include a letter with their job application, so if you want to have an edge over the competition you should certainly send a tailored cover letter with your job application.
Check your CV for spelling and grammar mistakes: Always double-check your CV for any spelling or grammar mistakes because any mistake, no matter how small, could cost you the job. Spelling and grammar mistakes usually indicate a lack of attention to detail to employers. Remember, you will be put in charge of managing and updating their organisation’s official website and social media channels once you’re hired for this role. The last things employers would want to see on your CV are spelling and grammar mistakes! Ideally, you should let a family member, friend or careers advisor proofread your CV.
Written by Sobhan Mohmand Sobhan is a qualified Careers Advisor and Professional CV Writer with over 10 years of experience in helping job seekers get a job. He is a Member of the Careers Development Institute (CDI) and is listed on the official UK Register of Career Development Professionals. He holds a Level 6 Diploma in Career Guidance and Development (QCF).
